![Positioning campaign for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241325703-E4KFKD66VEDTAYZXQ51H/01_cause_processhouse_ebc_reach_within_girl.jpg)
Positioning campaign for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.
![Essential positioning campaign for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241325741-1JD1VW9G0Q3QV1Z4E2LN/02_cause_processhouse_ebc_reach_within_boy.jpg)
Essential positioning campaign for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.
![Monarch Letterhead and articulation of the Reach Within positioning for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241326436-719LPLMHUWVGQW0SQB2U/03_cause_processhouse_ebc_monarch_heads_girl.jpg)
Monarch Letterhead and articulation of the Reach Within positioning for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.
![Monarch Letterhead and articulation of the Reach Within position for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241326425-PAO0T2D69X0NDOKTX6XA/04_cause_processhouse_ebc_monarch_heads_boy.jpg)
Monarch Letterhead and articulation of the Reach Within position for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.
![Strategic Annual Report as marketing device for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241370418-OTQ53KMC9OV6LLIFSP7F/05_cause_processhouse_ebc_annual_report_boy_girl_embers.jpg)
Strategic Annual Report as marketing device for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.
![Local value of global curriculum for the East Bay Center for the Performing Arts, in Richmond, California. Annual Report as marketing tool. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241368925-MYWGTEDP170ZAQJ3BXPI/06_cause_processhouse_ebc_annual_report_boy_chart.jpg)
Local value of global curriculum for the East Bay Center for the Performing Arts, in Richmond, California. Annual Report as marketing tool. Photography by Athena Azevedo. Design with Guillermo Prado.
![Annual financials for the East Bay Center for the Performing Arts, in Richmond, California. Annual Report as positioning statement and effective marketing tool. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241373933-P57MVJX4Z5BR39TDZYWV/07_cause_processhouse_ebc_annual_report_boy_back.jpg)
Annual financials for the East Bay Center for the Performing Arts, in Richmond, California. Annual Report as positioning statement and effective marketing tool. Photography by Athena Azevedo. Design with Guillermo Prado.
![Banner ads for launch of nimbit, internet business tool for independent musicians.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241373421-0SY1Z205EWTJZI8XHDUH/08_cause_processhouse_nimbit_ads_banner_long_hard.jpg)
Banner ads for launch of nimbit, internet business tool for independent musicians.
![One of a series of banner ads for launch of nimbit, internet business tool for independent](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241413016-3OI5WQEO5760AUV9V520/09_cause_processhouse_nimbit_ads_banner_stars.jpg)
One of a series of banner ads for launch of nimbit, internet business tool for independent
![Banner ads praising the benefits of nimbit, an internet business tool for independent musicians.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241413263-6MDDPOC0AM3AEO0OVS63/10_cause_processhouse_nimbit_ads_banner_london_calling.jpg)
Banner ads praising the benefits of nimbit, an internet business tool for independent musicians.
![Tag for banner ads praising the benefits of nimbit, an internet business tool for independent musicians.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241414366-1ENNJONU57OHMKY1EQD3/11_cause_processhouse_nimbit_ads_banner_tag.jpg)
Tag for banner ads praising the benefits of nimbit, an internet business tool for independent musicians.
![](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1519247422481-15VQXY3AZ1RSQAAM5EIO/image-asset.jpeg)
![](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1519247287578-5FS927SQCZMWHGM93810/image-asset.jpeg)
![](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1519247370668-JPR74VGJ2WXIC39ZVI07/image-asset.jpeg)
![Custom-made folios, each on a particular strength and purpose, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241600024-SWV0D7AQEMT0JJE222PH/22_cause_processhouse_ebc_folio_cover.jpg)
Custom-made folios, each on a particular strength and purpose, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew. Design with Guillermo Prado.
![Interior of the custom-made folio package, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241599427-X3WXJ5JUTFBVVUKAJH3D/23_word_processhouse_ebc_folio_inside.jpg)
Interior of the custom-made folio package, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew. Design with Guillermo Prado.
![Interior of a folio, one of a powerful set each highlighting a particular strength or purpose, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Athena Azevedo and Jason Lew. Design with Guillermo Prado](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241608533-BDJ3O8A2F0J3YL2DZK7L/24_word_processhouse_ebc_folio_open.jpg)
Interior of a folio, one of a powerful set each highlighting a particular strength or purpose, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Athena Azevedo and Jason Lew. Design with Guillermo Prado
![Cover of the custom-made folio presenting the Past, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241602099-5LQZIW973JU670PU3VZN/25_cause_processhouse_ebc_past_cover.jpg)
Cover of the custom-made folio presenting the Past, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew.
![Inside spread of the custom-made folio presenting the Past, for the East Bay Center for the Performing Arts’ Capital Campaign. Iconic photography of the Dr. Martin Luther King, Jr. assassination by Joseph Louw, courtesy of Getty Images.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241664838-C0XZJ269VZBKEF56YXD2/26_cause_processhouse_ebc_past_spread.jpg)
Inside spread of the custom-made folio presenting the Past, for the East Bay Center for the Performing Arts’ Capital Campaign. Iconic photography of the Dr. Martin Luther King, Jr. assassination by Joseph Louw, courtesy of Getty Images.
![Text of the custom-made folio presenting the Past of the East Bay Center for the Performing Arts’ for their successful Capital Campaign.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241667577-9M9I6NM7BQ3J84U4JI2Q/27_cause_processhouse_ebc_past_page.jpg)
Text of the custom-made folio presenting the Past of the East Bay Center for the Performing Arts’ for their successful Capital Campaign.
![Cover of the custom-made folio on the Present, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241667416-A2OAENSYJ0LMORK2PJ8J/28_cause_processhouse_ebc_present_cover.jpg)
Cover of the custom-made folio on the Present, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew.
![Inside spread of the custom-made folio on the Present, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Athena Azevedo and Jason Lew.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241671429-JW8GULJ6A5CEACP2LRBR/29_cause_processhouse_ebc_present_spread.jpg)
Inside spread of the custom-made folio on the Present, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Athena Azevedo and Jason Lew.
![Text of the custom-made folio representing the Present of the East Bay Center for the Performing Arts’ for their successful Capital](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241672618-IROJNLYTUS2HLAT9ZSHT/30_cause_processhouse_ebc_present_page.jpg)
Text of the custom-made folio representing the Present of the East Bay Center for the Performing Arts’ for their successful Capital
![Cover of the custom-made folio asserting the Future, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241736697-ZKZJ6YI06T6A3LDD3Y43/31_cause_processhouse_ebc_future_cover.jpg)
Cover of the custom-made folio asserting the Future, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew.
![Inside spread of the custom-made folio asserting the Future, for the East Bay Center for the Performing Arts’ Capital Campaign. Photo courtesy of Simmie Foster.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241738590-CQ1UATO49CQK3GIVIFHK/32_cause_processhouse_ebc_future_spread.jpg)
Inside spread of the custom-made folio asserting the Future, for the East Bay Center for the Performing Arts’ Capital Campaign. Photo courtesy of Simmie Foster.
![Text of the custom-made folio asserting the Future of the East Bay Center for the Performing Arts’ for their successful Capital Campaign.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241738725-7WLQZDQC7T0RVGG8N783/33_cause_processhouse_ebc_future_page.jpg)
Text of the custom-made folio asserting the Future of the East Bay Center for the Performing Arts’ for their successful Capital Campaign.
![](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1594764282544-XAM612G7EUT0FGILHZPW/rent_control_chair_first_01_final.jpg)
![The Instructor character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. These were featured in both social media and actual playing cards for sharing,](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241806673-8T23UQJGRUEOSGPPAVQ3/35_cause_processhouse_rent_control_play_playing_cards_instructor.jpg)
The Instructor character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. These were featured in both social media and actual playing cards for sharing, reminder, and word of mouth.
![The Student character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241806596-BVATWR81XTUA89A1W269/36_cause_processhouse_rent_control_play_playing_cards_student.jpg)
The Student character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.
![The El Chapo character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241808479-K7U0544XU7TBT45WM3DE/37_cause_processhouse_rent_control_play_playing_cards_el_chapo.jpg)
The El Chapo character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.
![The beloved Super Eddie character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241808500-FZKZT7602DFDVZCEIF7G/38_cause_processhouse_rent_control_play_playing_cards_super_eddie.jpg)
The beloved Super Eddie character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.
![The Greek from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241809756-KWT1OSHTC3PDUA22SCP8/39_cause_processhouse_rent_control_play_playing_cards_the_greek.jpg)
The Greek from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.
![Positioning campaign for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241325703-E4KFKD66VEDTAYZXQ51H/01_cause_processhouse_ebc_reach_within_girl.jpg)
![Essential positioning campaign for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241325741-1JD1VW9G0Q3QV1Z4E2LN/02_cause_processhouse_ebc_reach_within_boy.jpg)
![Monarch Letterhead and articulation of the Reach Within positioning for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241326436-719LPLMHUWVGQW0SQB2U/03_cause_processhouse_ebc_monarch_heads_girl.jpg)
![Monarch Letterhead and articulation of the Reach Within position for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241326425-PAO0T2D69X0NDOKTX6XA/04_cause_processhouse_ebc_monarch_heads_boy.jpg)
![Strategic Annual Report as marketing device for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241370418-OTQ53KMC9OV6LLIFSP7F/05_cause_processhouse_ebc_annual_report_boy_girl_embers.jpg)
![Local value of global curriculum for the East Bay Center for the Performing Arts, in Richmond, California. Annual Report as marketing tool. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241368925-MYWGTEDP170ZAQJ3BXPI/06_cause_processhouse_ebc_annual_report_boy_chart.jpg)
![Annual financials for the East Bay Center for the Performing Arts, in Richmond, California. Annual Report as positioning statement and effective marketing tool. Photography by Athena Azevedo. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241373933-P57MVJX4Z5BR39TDZYWV/07_cause_processhouse_ebc_annual_report_boy_back.jpg)
![Banner ads for launch of nimbit, internet business tool for independent musicians.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241373421-0SY1Z205EWTJZI8XHDUH/08_cause_processhouse_nimbit_ads_banner_long_hard.jpg)
![One of a series of banner ads for launch of nimbit, internet business tool for independent](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241413016-3OI5WQEO5760AUV9V520/09_cause_processhouse_nimbit_ads_banner_stars.jpg)
![Banner ads praising the benefits of nimbit, an internet business tool for independent musicians.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241413263-6MDDPOC0AM3AEO0OVS63/10_cause_processhouse_nimbit_ads_banner_london_calling.jpg)
![Tag for banner ads praising the benefits of nimbit, an internet business tool for independent musicians.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241414366-1ENNJONU57OHMKY1EQD3/11_cause_processhouse_nimbit_ads_banner_tag.jpg)
![Syringe](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1519247422481-15VQXY3AZ1RSQAAM5EIO/image-asset.jpeg)
![Dog](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1519247287578-5FS927SQCZMWHGM93810/image-asset.jpeg)
![Condom](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1519247370668-JPR74VGJ2WXIC39ZVI07/image-asset.jpeg)
![Custom-made folios, each on a particular strength and purpose, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241600024-SWV0D7AQEMT0JJE222PH/22_cause_processhouse_ebc_folio_cover.jpg)
![Interior of the custom-made folio package, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew. Design with Guillermo Prado.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241599427-X3WXJ5JUTFBVVUKAJH3D/23_word_processhouse_ebc_folio_inside.jpg)
![Interior of a folio, one of a powerful set each highlighting a particular strength or purpose, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Athena Azevedo and Jason Lew. Design with Guillermo Prado](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241608533-BDJ3O8A2F0J3YL2DZK7L/24_word_processhouse_ebc_folio_open.jpg)
![Cover of the custom-made folio presenting the Past, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241602099-5LQZIW973JU670PU3VZN/25_cause_processhouse_ebc_past_cover.jpg)
![Inside spread of the custom-made folio presenting the Past, for the East Bay Center for the Performing Arts’ Capital Campaign. Iconic photography of the Dr. Martin Luther King, Jr. assassination by Joseph Louw, courtesy of Getty Images.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241664838-C0XZJ269VZBKEF56YXD2/26_cause_processhouse_ebc_past_spread.jpg)
![Text of the custom-made folio presenting the Past of the East Bay Center for the Performing Arts’ for their successful Capital Campaign.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241667577-9M9I6NM7BQ3J84U4JI2Q/27_cause_processhouse_ebc_past_page.jpg)
![Cover of the custom-made folio on the Present, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241667416-A2OAENSYJ0LMORK2PJ8J/28_cause_processhouse_ebc_present_cover.jpg)
![Inside spread of the custom-made folio on the Present, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Athena Azevedo and Jason Lew.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241671429-JW8GULJ6A5CEACP2LRBR/29_cause_processhouse_ebc_present_spread.jpg)
![Text of the custom-made folio representing the Present of the East Bay Center for the Performing Arts’ for their successful Capital](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241672618-IROJNLYTUS2HLAT9ZSHT/30_cause_processhouse_ebc_present_page.jpg)
![Cover of the custom-made folio asserting the Future, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241736697-ZKZJ6YI06T6A3LDD3Y43/31_cause_processhouse_ebc_future_cover.jpg)
![Inside spread of the custom-made folio asserting the Future, for the East Bay Center for the Performing Arts’ Capital Campaign. Photo courtesy of Simmie Foster.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241738590-CQ1UATO49CQK3GIVIFHK/32_cause_processhouse_ebc_future_spread.jpg)
![Text of the custom-made folio asserting the Future of the East Bay Center for the Performing Arts’ for their successful Capital Campaign.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241738725-7WLQZDQC7T0RVGG8N783/33_cause_processhouse_ebc_future_page.jpg)
![Rent Control Playing Cards](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1594764282544-XAM612G7EUT0FGILHZPW/rent_control_chair_first_01_final.jpg)
![The Instructor character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. These were featured in both social media and actual playing cards for sharing,](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241806673-8T23UQJGRUEOSGPPAVQ3/35_cause_processhouse_rent_control_play_playing_cards_instructor.jpg)
![The Student character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241806596-BVATWR81XTUA89A1W269/36_cause_processhouse_rent_control_play_playing_cards_student.jpg)
![The El Chapo character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241808479-K7U0544XU7TBT45WM3DE/37_cause_processhouse_rent_control_play_playing_cards_el_chapo.jpg)
![The beloved Super Eddie character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241808500-FZKZT7602DFDVZCEIF7G/38_cause_processhouse_rent_control_play_playing_cards_super_eddie.jpg)
![The Greek from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.](https://images.squarespace-cdn.com/content/v1/590a76a9ebbd1ae4f48197d4/1587241809756-KWT1OSHTC3PDUA22SCP8/39_cause_processhouse_rent_control_play_playing_cards_the_greek.jpg)
Positioning campaign for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.
Essential positioning campaign for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.
Monarch Letterhead and articulation of the Reach Within positioning for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.
Monarch Letterhead and articulation of the Reach Within position for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.
Strategic Annual Report as marketing device for the East Bay Center for the Performing Arts, in Richmond, California. Photography by Athena Azevedo. Design with Guillermo Prado.
Local value of global curriculum for the East Bay Center for the Performing Arts, in Richmond, California. Annual Report as marketing tool. Photography by Athena Azevedo. Design with Guillermo Prado.
Annual financials for the East Bay Center for the Performing Arts, in Richmond, California. Annual Report as positioning statement and effective marketing tool. Photography by Athena Azevedo. Design with Guillermo Prado.
Banner ads for launch of nimbit, internet business tool for independent musicians.
One of a series of banner ads for launch of nimbit, internet business tool for independent
Banner ads praising the benefits of nimbit, an internet business tool for independent musicians.
Tag for banner ads praising the benefits of nimbit, an internet business tool for independent musicians.
Custom-made folios, each on a particular strength and purpose, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew. Design with Guillermo Prado.
Interior of the custom-made folio package, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew. Design with Guillermo Prado.
Interior of a folio, one of a powerful set each highlighting a particular strength or purpose, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Athena Azevedo and Jason Lew. Design with Guillermo Prado
Cover of the custom-made folio presenting the Past, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew.
Inside spread of the custom-made folio presenting the Past, for the East Bay Center for the Performing Arts’ Capital Campaign. Iconic photography of the Dr. Martin Luther King, Jr. assassination by Joseph Louw, courtesy of Getty Images.
Text of the custom-made folio presenting the Past of the East Bay Center for the Performing Arts’ for their successful Capital Campaign.
Cover of the custom-made folio on the Present, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew.
Inside spread of the custom-made folio on the Present, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Athena Azevedo and Jason Lew.
Text of the custom-made folio representing the Present of the East Bay Center for the Performing Arts’ for their successful Capital
Cover of the custom-made folio asserting the Future, for the East Bay Center for the Performing Arts’ Capital Campaign. Photography by Jason Lew.
Inside spread of the custom-made folio asserting the Future, for the East Bay Center for the Performing Arts’ Capital Campaign. Photo courtesy of Simmie Foster.
Text of the custom-made folio asserting the Future of the East Bay Center for the Performing Arts’ for their successful Capital Campaign.
The Instructor character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. These were featured in both social media and actual playing cards for sharing, reminder, and word of mouth.
The Student character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.
The El Chapo character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.
The beloved Super Eddie character from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.
The Greek from Rent Control, an award-winning Off-Broadway by Evan Zes about an everyman-New York actor who gets bamboozled in a hilarious Airbnb scheme. Featured in both social and actual media.